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— David Ogilvy"It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read."
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And I must draft an advertisement for the Daily Prophet, too,' he added thoughtfully. 'We'll be needing a new Defense Against the Dark Arts teacher.... Dear me, we do seem to run through them, don't we?
— J. K. Rowling
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The battle against good and evil is raging now! Look at your television programming and movie advertisements presenting the occult…the demonic…the satanic…the practice of witchcraft and sorcery in popular books…the open hostility toward Christianity and the revival of anti-Semitism. The fight is on for the hearts and minds of our children in ours homes, our schools, our universities, and our society.
— John Hagee
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