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— David Ogilvy"The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy."
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Beautiful art sells. If it sells itself, it is an idolatrous commodity; if it sells anything else, it is a seductive advertisement.
— Dave Hickey
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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement
— Claude C. Hopkins
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