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— Gilbert K. Chesterton"It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money."
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
— David Ogilvy
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In New York -- whose subway trains in particular have been ''tattooed'' with an energy to put our own rude practitioners to shame -- not an inch of free space is spared except that of advertisements . Even the most chronically dispossessed appear prepared to endorse the legitimacy of the ''haves.
— Gilbert Adair
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