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— Jared Spool"When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it."
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The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.
— Jared Spool
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Your life is a kind of laboratory where you're constantly experimenting with your own higher knowing, always increasing your capacity to design the life you choose. Human beings must create; it's hardwired. The question is, are you consciously creating or only sleepwalking through your human life?
— David Emerald Womeldorff
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