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— Jeff Bezos"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
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My father is a gypsy. He traveled in caravans and was branded by the Ku Klux Klan. You know I have a history about race in my family that has very much to do with the other things that you name about poverty, about class, about access - or lack of it.
— Amber Hollibaugh
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
— Tom Peters
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