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— John Caples"Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes."
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Readers know what the copy is going to say.
— John Caples
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When you draw, you copy the world don't you? You remake it on paper, but it isn't the same. It's yours. No one else could have created it just like that. When I make poems, I use the words we all use, but the order and the sound create a new power. This wood is someone's creation. We stumble through it's tendrils, as if we're crawling through the synapses of his mind.
— Catherine Fisher
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