"If only a small fraction of what is already known about the effects of sugar were to be revealed in relation to any other material used as a food additive, that material would promptly be banned."

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I don't see what's so good about being genuine. Clog dancing is genuine. Isn't being fake more of an achievement? At least it takes some inspiration. Like, sherbet dips, they're a special food. Think of all the additives and coloring and grinding that it takes to create a sherbet dip. But carrots? They're just out there, shrieking, "Hi, we're some carrots! Love us for it!" They never have to prove themselves.

— Emma Forrest