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— Joseph Sugarman"All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy."
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Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
— Satoru Iwata
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... Once you're safely in the mall, you should tie your children to you with ropes so the other shoppers won't try to buy them. Holiday shoppers have been whipped into a frenzy by months of holiday advertisements, and they will buy anything small enough to stuff into a shopping bag. If your children object to being tied, threaten to take them to see Santa Claus; that ought to shut them up.
— Dave Barry
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