"Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively."

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Heinlein's Rules for Writers Rule One: You Must Write Rule Two: Finish What Your Start Rule Three: You Must Refrain From Rewriting, Except to Editorial Order Rule Four: You Must Put Your Story on the Market Rule Five: You Must Keep it on the Market until it has Sold

— Robert A. Heinlein