"Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications"

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Then I felt that every inflection of my voice, every word in my mouth, was a lie, a play whose sole purpose was to cover emptiness and boredom. There was only one way I could avoid a state of despair and a breakdown. To be silent. And to reach behind the silence for clarity or at least try to collect the resources that might still be available to me.

— Ingmar Bergman