"A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged."

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I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.

— Chris Gethard