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— Noel Fielding"I couldn't have invented crisps. ... I don't really want to be known as the man who invented crisps. ... I invented apples. ... I invented pandas, and caps. I invented soil."
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The first idea, the first art piece I ever did, was when I was four. I cut the seed of a pear in half and the seed of an apple in half in put those two halves together and planted the seed, hoping a very strange tree might grow. And I never stopped.
— Yoko Ono
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At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
— Omar Samra
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