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— Samuel Johnson"Promise, large promise, is the soul of an advertisement."
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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
— David Ogilvy
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The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
— Charles Edwards
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