"What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore."

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When I sat down to write I just felt like a geek writing about myself. And then it dawned on me, just because of the way I am, I can't stop talking, and part of the problem is that anything that gets said reminds me of something that happened to me one time, and invariably I cut people off and talk about myself.

— Paula Poundstone