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"Copy is a direct conversation with the consumer."

— Shirley Polykoff
shirley polykoff Quotes Direct,Copies,Consumers

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Shirley Polykoff
Direct
Copies
Consumers
Copywriting

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If you want to do something to destroy consumer spending, just eat away at the middle class because the other problem we have is the structural problem of middle class America.

— Wilbur Ross

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Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

— Graham Joyce

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