"I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate."

Next Quote

The General most earnestly requires, and expects, a due observance of those articles of war, established for the government of the army which forbid profane cursing, swearing and drunkenness; and in like manner requires and expects, of all officers, and soldiers, not engaged on actual duty, a punctual attendance on divine service, to implore the blessings of heaven upon the means used for our safety and defence.

— George Washington