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— Tim Wu"The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful."
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I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.
— Doug Walters
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Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.
— John Caples
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