"I grew up in a world where authority was female. I never thought to call myself a feminist because of branding. I had this skewed idea of feminist: I thought it meant being a woman who hates men. When I read Chimamanda Ngozi Adichie's We Should All Be Feminists, I was like, "Oh, this is what my mom taught me. This is simple. I don't understand why everybody is not this.""

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In general, the questions that are on our mind are the same questions that have been driving our work over the past decade. How do we bring order to this messy, unpredictable world of innovation? How can we dramatically improve the chances of creating a successful new-growth business? How can we do this again and again? More specifically, it has become very clear that the fundamental paradigms of market segmentation and branding are badly broken - and we're working on developing more useful theories for these dimensions of innovation.

— Clayton Christensen