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— Erik Qualman"Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers."
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
— Claude C. Hopkins
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The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
— Edward Bok
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