Business Marketing Quotes

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Think like a publisher, not a marketer.

Make your marketing so useful people would pay you for it.

Think big and don't listen to people who tell you it can't be done. Life's too short to think small.

Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.

If you're not on the right path, get off it.

We're all learning here; the best listeners will end up the smartest.

Good marketers see consumers as complete human beings with all the dimensions real people have.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

People don't buy what you do; they buy what you stand for.

Content is fire. Social media is gasoline.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

The future of network marketing is unlimited. There's no end in sight. It will continue to grow because better people are getting into it . . . soon, it will be one of the most respected business methods in the world.

Make the customer the hero of your brand's story.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.

Either write something worth reading or do something worth writing.

Formal education will make you a living; self-education will make you a fortune.

Failure is simply the opportunity to begin again, this time more intelligently.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

The complaining customer represents a huge opportunity for more business.

What helps people, helps business.

Advertising is only evil when it advertises evil things.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

The consumer isn't a moron; she is your wife.

Stopping advertising to save money is like stopping your watch to save time.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Your most unhappy customers are your greatest source of learning.

Content is anything that adds value to the reader's life.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

The best way to predict the future is to study the past, or prognosticate.

The best way to predict the future is to create it.

The best way to predict the future is to invent it.

The most reliable way to predict the future is to create it.

If you aim at nothing, you will hit it every time.

People will never forget how you made them feel.

The word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper – complete coincidence – does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.