Explore the wonderful quotes under this tag
The movie is someone else's art. But it's great marketing for books.
Oct 1, 2025
Great marketing cannot sell a pedestrian product very well.
I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
If your content isn't driving conversation, you're doing it wrong.
You can't sell anything if you can't tell anything.
Social Media are tools, Real Time is a mindset.
Making promises and keeping them is a great way to build a brand.
If you're a good marketing person, you have to be a little crazy.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
If you can't feed a team with two pizzas, it's too large.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Great marketing only makes a bad product fail faster.
No great marketing decisions have ever been made on qualitative data
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Make your marketing so useful people would pay you for it.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
If you're not on the right path, get off it.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Make the customer the hero of your brand's story.
Give yourself permission to make the story bigger.
The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.
Either write something worth reading or do something worth writing.
Failure is simply the opportunity to begin again, this time more intelligently.
I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days.
What helps people, helps business.
Give them quality. That's the best kind of advertising.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
The best ideas come as jokes. Make your thinking as funny as possible.
The consumer isn't a moron; she is your wife.
Stopping advertising to save money is like stopping your watch to save time.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Your most unhappy customers are your greatest source of learning.
Content is anything that adds value to the reader's life.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
The best way to predict the future is to study the past, or prognosticate.
The best way to predict the future is to create it.
The best way to predict the future is to invent it.
The most reliable way to predict the future is to create it.
If you aim at nothing, you will hit it every time.
If you think you can't, you're right.
People will never forget how you made them feel.