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A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
Sep 25, 2025
Imitation is often a shortcut to a solution. We copy when we lack the inclination, the ability or the time to work out an independent solution. People in a hurry will imitate more readily than people at leisure. Hustling thus tends to produce uniformity. And in the deliberate fusing of individuals into a compact group, incessant action will play a considerable role.
In the compact between novelist and reader, the novelist promises to lie, and the reader promises to allow it.
Resistance to sudden violence, for the preservation not only of my person, my limbs, and life, but of my property, is an indisputable right of nature which I have never surrendered to the public by the compact of society, and which perhaps, I could not surrender if I would.
The powers of the federal government ... result from the compact to which the states are parties, [and are] limited by the plain sense and intention of the instrument constituting that compact.
I will begin with what in my opinion is your lack of restraint. You are like a spectator in a theatre who expresses his enthusiasm so unrestrainedly that he prevents himself and others from hearing. That lack of restraint is particularly noticeable in the descriptions of nature with which you interrupt dialogues; when one reads them, these descriptions, one wishes they were more compact, shorter, say two or three lines.
All men are created equally free and independent, and have certain inherent rights, of which they cannot, by any compact, deprive or divest their posterity; among which are the enjoyment of life and liberty, with the means of acquiring and possessing property, and pursuing the obtaining of happiness and safety.
I made a compact with myself that in my person literature should stand by itself, of itself, and for itself.
I'm a young guy called 'commutative ring', but I was originally 'the ring of continuous functions on a compact Hausdorff space'. Now I am an algebraic object, so I must say goodbye to my home village, the space, but I will always keep it in my heart as a set of maximal ideals.
I've always felt that a really good joke, a really good one-liner, is a really good line of poetry. It's imagistic, it's compact, there is a rhythm to it.
The revulsion from an unwanted self, and the impulse to forget it, mask it, slough it off and lose it, produce both a readiness to sacrifice the self and a willingness to dissolve it by losing one's individual distinctness in a compact collective whole.
Meaning comes from the correspondence between the code and its execution, and the compact underlying structure of the world and its dynamics.
Civilization is a conspiracy. Modern life is the silent compact of comfortable folk to keep up pretences.
You can't write a children's book that takes more than five or six minutes to read, because it will drive the parents batty. It has to be compact. Nobody thinks about the parents when they write these stupid books. I could write longer children's books, but it would actually be bad if I did.
Of all the delectable islands the Neverland is the snuggest and most compact, not large and sprawly, you know, with tedious distances between one adventure and another, but nicely crammed. When you play at it by day with the chairs and table-cloth, it is not in the least alarming, but in the two minutes before you go to sleep it becomes very nearly real. That is why there are night-lights.
Young men now want to be caregivers as well as earners so they have joined with women in demanding a different compact at work; they want flex and time for family too.
Tell me what you will of the benefactions of city civilization, of the sweet security of streets-all as part of the natural upgrowth of man towards the high destiny we hear so much of. I know that our bodies were made to thrive only in pure air, and the scenes in which pure air is found. If the death exhalations that brood the broad towns in which we so fondly compact ourselves were made visible, we should flee as from a plague. All are more or less sick; there is not a perfectly sane man in San Francisco.
Writing an informative yet compact thriller is a lot like making maple sugar candy. You have to tap hundreds of trees - boil vats and vats of raw sap - evaporate the water - and keep boiling until you've distilled a tiny nugget that encapsulates the essence.
You can say anything with a Post-It. I’m not entirely sure why that is. Maybe the friendliness of the squares makes it easier. A square is nicely compact and less intimidating than a full page. And they come in cheerful colors. Non-white paper is kind of inherently festive. Or maybe paper that sticks feels more important than paper that can blow away. (Though you can move them, if you need to put them somewhere else.) They might not be as lasting as words carved in stone, but Post-It thoughts will stay. For awhile, at least.
Life, individual or collective, personal or historic, is the one entity in the universe whose substance is compact of danger, of adventure. It is, in the strict sense of the word, drama. The primary, radical meaning of life appears when it is employed in the sense not of biology, but of biography. For the very strong reason that the whole of biology is quite definitely only a chapter in certain biographies, it is what biologists do in the portion of their lives open to biography.
All laws that are proper and correct, and all obligations entered into which are not violative of the constitution should be kept inviolate. But if they are violative of the constitution, then the compact between the rulers and the ruled is broken and the obligation ceases to be binding.
The Constitution itself, plainly written as it is, the safeguard of our federative compact, the offspring of concession and compromise, binding together in the bonds of peace and union this great and increasing family of free and independent States, will be the chart by which I shall be directed.
The highest compact we can make with our fellow is - "Let there be truth between us two forevermore."
It's ridiculous to live 100 years and only be able to remember 30 million bytes. You know, less than a compact disc. The human condition is really becoming more obsolete every minute.
..if the Northern states refuse, willfully and deliberately, to carry into effect that part of the Constitution which respects the restoration of fugitive slaves, and Congress provide no remedy, the South would no longer be bound to observe the compact. A bargain can not be broken on one side, and still bind the other side.
I have a lot of compact discs. I need them for radio play and convenience. Many bands and artists I am a fan of don't always release their work on vinyl, so I take what they feel like giving me.
[L]et my reader who is puzzled by my awkward explanations close his eyes for no more than two minutes, and see if he does not find himself suddenly not a compact human being at all, but only a consciousness on a sea of sound and touch . . .
The States then being the parties to the constitutional compact, and in their sovereign capacity, it follows of necessity, that there can be no tribunal above their authority, to decide in the last resort, whether the compact made by them be violated; and consequently that as the parties to it, they must themselves decide in the last resort, such questions as may be of sufficient magnitude to require their interposition.
Then, there's the modern mother-in-law. In her mid 40s, she is the compact car of her breed: efficient, trim, attractive and in harmony with her times. She's pretty stiff competition for the plain young matron who's overweight and under-financed. If there is going to be friction in this relationship, it could start from envy and resentment in the younger woman. But Father Time is on her side, even if Mother Nature played her a dirty trick
The ordinary response to atrocities is to banish them from consciousness. Certain violations of the social compact are too terrible to utter aloud: this is the meaning of the word unspeakable.
The error is in the assumption that the General Government is a party to the constitutional compact. The States ... formed the compact, acting as sovereign and independent communities.
Product of a myriad various minds and contending tongues, compact of obscure and minute association, a language has its own abundant and often recondite laws, in the habitual and summary recognition of which scholarship consists.
The most work he did on [the urinals] was to run a brush once or twice apiece, singing some song as loud as he could in time to the swishing brush; then he'd splash in some Clorox and he'd be through. ... And when the Big Nurse...came in to check McMurphy's cleaning assignment personally, she brought a little compact mirror and she held it under the rim of the bowls. She walked along shaking her head and saying, "Why, this is an outrage... an outrage..." at every bowl. McMurphy sidled right along beside her, winking down his nose and saying in answer, "No; that's a toilet bowl...a TOILET bowl.
The book itself is a curious artifact, not showy in its technology but complex and extremely efficient: a really neat little device, compact, often very pleasant to look at and handle, that can last decades, even centuries. It doesn't have to be plugged in, activated, or performed by a machine; all it needs is light, a human eye, and a human mind. It is not one of a kind, and it is not ephemeral. It lasts. It is reliable.
[In the case of] dangerous exercise of other powers, not granted by the said compact, the states, who are parties thereto, have the right, and are duty bound, to interpose for arresting the progress of the evil.
It is not a great Xerxes army of words, but a compact Greek ten thousand that march safely down to posterity.
Grammar is not a set of arbitrary rules; it is a compact between people who wish to understand each other.
... in a history of spiritual rupture, a social compact built on fantasy and collective secrets, poetry becomes more necessary than ever: it keeps the underground aquifers flowing; it is the liquid voice that can wear through stone.
Antimatter is not a source of energy for us, it's a method of storing energy, compact but inefficient.
Each new Clarice, compact as a living body with its smells and its breath, shows off, like a gem, what remains of the ancient Clarices, fragmentary and dead.
Confederation is a compact, made originally by four provinces but adhered to by all the nine provinces who have entered it, and I submit to the judgment of this house and to the best consideration of its members, that this compact should not be lightly altered.
The compact which exists between the North and the South is a covenant with death and an agreement with hell.
You take a look at the history of African Americans in the US. There's been about thirty years of relative freedom. There was a decade after the Civil War and before north/south compact essentially recriminalized black life. During the Second World War there was a need for free labor so there was a freeing up of the labor force. Blacks benefitted from it.
See yonder rock from which the fountain gushes; is it less compact of adamant, though waters flow from it? Firm hearts have moister eyes.
I look upon Virginia as a rib taken from Britain's side... While they both proceed as living under the marriage-compact, this Eve might thrive so long as her Adam flourishes. Whatever serpent shall tempt her to go astray etc [will only cause] her husband to rule more strictly over her.
My objective is and has been for years to make the lightest and most compact flying machine that would carry me at 25 or 30 miles per hour for 10 minutes or a quarter of an hour. Current events show this is not at all an ambitious project. Want of an elementary knowledge of oil machines baulks me and causes much misdirected effort. I doubt my ability to acquire that knowledge, and feel like a fireman trying to hew out a donkey pump.
People have compact to go beyond our own culture and upbringing to a degree that I think we don't acknowledge enough really.
The establishment of our new Government seemed to be the last great experiment for promoting human happiness by reasonable compact in civil society. It was to be, in the first instance, in a considerable degree a government of accommodation as well as a government of Laws. Much was to be done by prudence, much by conciliation, much by firmness.
In liberal democracy and anxious anarchy, the traditional classic dance, compact of aristocratic authority and absolute freedom in a necessity of order, has never been so promising as an independent expression as it is today.
As an artist I have an even more abiding interest in the compact between the Arts and Government.