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Inspiration the seed. Design but the flower.
Sep 18, 2025
Design is as much an act of spacing as an act of marking.
To create a memorable design you need to start with a thought that's worth remembering.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Digital design is like painting, except the paint never dries.
Graphic design will save the world right after rock and roll does.
Never fall in love with an idea. They're whores.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
When you want to know how things really work, study them when they're coming apart.
If you can design one thing, you can design everything.
You can't do better design with a computer, but you can speed up your work enormously.
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
Innovation distinguishes between a leader and a follower.
There is no design without discipline. There is no discipline without intelligence.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
You can't depend on your eyes when your imagination is out of focus.
Make everything as simple as possible, but not simpler.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
You can't connect the dots looking forward; you can only connect them looking backwards.
If design isn't profitable, then it's art.
Simplicity, carried to an an extreme, becomes elegance.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design creates culture. Culture shapes values. Values determine the future.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
A picture is worth a thousand words. An interface is worth a thousand pictures.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
The ultimate inspiration is the deadline.
Art has to move you and design does not, unless it's a good design for a bus.
Design is not just what it looks like and feels like. Design is how it works.
To design is to communicate clearly by whatever means you can control or master.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Don't worry about people stealing your ideas.
An essential aspect of creativity is not being afraid to fail.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Color does not add a pleasant quality to design - it reinforces it.
You don't take a photograph, you make it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
If you can dream it, you can do it.
If you can dream it, you can make it so.
If you can dream it, you can do it. Your limits are all within yourself.
If you can dream it, you can achieve it.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.