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It's very easy to be different, but very difficult to be better.
Sep 16, 2025
Design is as much an act of spacing as an act of marking.
To create a memorable design you need to start with a thought that's worth remembering.
Don't worry about people stealing your design work. Worry about the day they stop.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Digital design is like painting, except the paint never dries.
Graphic design will save the world right after rock and roll does.
Never fall in love with an idea. They're whores.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
If you can design one thing, you can design everything.
Design is the conscious effort to impose a meaningful order
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
You can't do better design with a computer, but you can speed up your work enormously.
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
Create your own visual style... let it be unique for yourself and yet identifiable for others.
Innovation distinguishes between a leader and a follower.
There is no design without discipline. There is no discipline without intelligence.
You can't depend on your eyes when your imagination is out of focus.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
If design isn't profitable, then it's art.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design creates culture. Culture shapes values. Values determine the future.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
A picture is worth a thousand words. An interface is worth a thousand pictures.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
The ultimate inspiration is the deadline.
Art has to move you and design does not, unless it's a good design for a bus.
Drawing is not what you see but what you must make others see.
Desire is not what you see, but what you imagine.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is the application of intent - the opposite of happenstance, and an antidote to accident.
Don't worry about people stealing your ideas.
I am always doing that which I cannot do, in order that I may learn how to do it.
An essential aspect of creativity is not being afraid to fail.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer is a planner with an aesthetic sense.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
An idea can turn to dust or magic, depending on the talent that rubs against it.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Color does not add a pleasant quality to design - it reinforces it.
You don't take a photograph, you make it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Content precedes design. Design in the absence of content is not design, it's decoration.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.