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Websites should look good from the inside and out.
Sep 18, 2025
Websites promote you 24/7: No employee will do that.
Intuitive design is how we give the user new superpowers.
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Digital design is like painting, except the paint never dries.
Graphic design will save the world right after rock and roll does.
Never fall in love with an idea. They're whores.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Make everything as simple as possible, but not simpler.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design creates culture. Culture shapes values. Values determine the future.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Design is not just what it looks like and feels like. Design is how it works.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
To design is to communicate clearly by whatever means you can control or master.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
If you cannot explain it simply, you do not understand it enough.
An essential aspect of creativity is not being afraid to fail.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
If you can't explain it simply, you don't understand it well enough.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Color does not add a pleasant quality to design - it reinforces it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Content precedes design. Design in the absence of content is not design, it's decoration.
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