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The best design is the simplest one that works.
Sep 30, 2025
The best design teams are not people who are exactly the same...otherwise you're just sitting and telling, 'You're fabulous.' 'No, you're fabulous.'
The best design reveals itself during a long fatiguing process of digging into the subconscious.
The best designs of all are organic, evolving from the subtleties of the ground they inhabit.
Mr. President, passage of this bill will visit the heel of oppression on all the people, vitiate their constitutional shield against tyranny, and materially hasten the destruction of the best design for self-government yet devised by the minds of men. Its passage will mark one of the darkest days in history
There is no way to find the best design except to try out as many designs as possible and discard the failures.
The mind is one of Allah's best designs.
The best design tool is a long eraser with a pencil at one end.
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
Fashion is what you're offered four times a year by designers. And style is what you choose.
Style is a way to say who you are without having to speak.
As far as the customer is concerned, the interface is the product.
We must never confuse elegance with snobbery.
Create your own visual style... let it be unique for yourself and yet identifiable for others.
I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Typography at its best is a visual form of language linking timelessness and time.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
The best designs are those that dissolve into behavior.
There is no design without discipline. There is no discipline without intelligence.
You can't connect the dots looking forward; you can only connect them looking backwards.
I try to focus on the present, what I'm doing now. I feel like the best design I can have is an awareness of where I've come from so that I don't repeat myself. Luckily, my work provides me with a tremendous source of new opportunities.
If design isn't profitable, then it's art.
Design creates culture. Culture shapes values. Values determine the future.
A picture is worth a thousand words. An interface is worth a thousand pictures.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
A collection of plants is not a landscape, any more than a list of choice words is a poem. The merit is in the design, not the material it is expressed in, and the best designs, like the best poems, make ordinary material significant by its arrangement.
Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.
You're already naked. There is no reason not to follow your heart.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
The broader one's understanding of the human experience, the better design we will have.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Content precedes design. Design in the absence of content is not design, it's decoration.
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